Strategic Consulting
€100K+ monthly budget
Multi-channel media spend managed
4 acquisition channels
Active across paid media
3 markets
UK, Ireland & US
Goals
Build a scalable multi-channel lead generation strategy for Nory, an AI-driven restaurant management platform, to capture demand in the UK & Ireland hospitality market while educating the audience on advanced software solutions. Over time, expand the strategic scope to include the US market and strengthen the product-market fit across geographies.
Solution
Starting in late 2024, I partnered with the growth team to build and scale the full acquisition architecture. Over 18 months, we went from a single-market setup to a 4-channel system across UK, Ireland, and the US, scaling the monthly budget from €50K to €100K+ and aligning marketing and sales through CRM integration and continuous creative testing.